Welcome to the Tourism and Events Northern Territory corporate website. Supporting industry with tools, insights and opportunities to grow the visitor economy.
Current marketing campaigns
Military campaign
Tourism and Events NT delivers innovative domestic marketing campaigns to raise awareness of the Northern Territory's destinations and experiences to encourage visitors to holiday throughout our region.
Drive campaign FY26 - Road trip done differently
We're encouraging people to Road Trip Differently in the Northern Territory. Road trips are not only the best way to experience the NT, drive holidays are vital to the Territory's visitor economy.
New Zealand campaign
Tourism NT’s New Zealand campaign continues to inspire high-value travellers to visit the Northern Territory who are seeking a holiday experience different to anywhere else in Australia.
‘Seek Different’ Brand Awareness Campaign
In October 2023, Tourism NT launched an ongoing nationwide brand awareness campaign.
Industry & trade events
G'day Australia
Tourism and Events NT in partnership with Tourism Australia will host G’day Australia in Darwin in 2026. G’day Australia is held every two years and brings Aussie Specialist travel agents from around the world to meet with Australian tourism operators.
Northern Territory Roadshow 2026
We had three fantastic evening events in Auckland, Wellington and Christchurch with a fantastic turn out.
NT Visitor Economy Strategy 2032
Work is already underway to strengthen our position with the recent launch of the Northern Territory Visitor Economy Strategy 2032. The Strategy sets a vision to grow visitor spending to $2.2 billion and increase overnight trips to 1.5 million.
Tourism overnight trends
Financial year ending June 2025
Latest news
MXGP of Australia Tickets On Sale as State Challenge Returns
Tickets are now on sale for the MXGP of Australia 2026, which returns to Darwin from 18–20 September and once again features the MA Motocross State
Event Funding Program Round 2 Applications for 2025–26 Now Open
Round 2 of the 2025–26 Event Funding Program (EFP) is now open, offering event organisers across the Northern Territory another opportunity to secu
Parrtjima 2026 unveils powerhouse music lineup
Parrtjima has unveiled its 2026 music program, announcing a powerhouse lineup of First Nations artists and celebrated performers who will bring the
Tourism and Events NT announces new powerhouse Board
The inaugural Advisory Board has been announced for the Northern Territory’s new entity, Tourism and Events NT.
Contact us
Connect with us to stay informed on regional tourism industry, events and trade opportunities. Whether you have a partnership proposal or need industry data, our team is ready to support your business. Contact our specialists today for direct assistance or specific inquiries.
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