Tourism is a critical sector for the Northern Territory's economy, driving activity and growth across the region. The uniqueness of the Northern Territory and its comparative advantages provide significant potential for the industry.
Tourism and Events NT sources and supplies statistics and research on international and domestic tourism within the Northern Territory to inform on how visitors, including holiday visitors, view the Northern Territory as a destination. We also provide research and analysis on the economic value of tourism to the Territory’s economy.
Tourism and Events NT's analysis of data and trends informs the priority pillars, actions and targets of our strategic framework, and is supplemented with the insights of both industry and government. In this section of the website, data analysis and research is used to inform and guide the development of industry strategies.
Visitation dashboards showing how the Northern Territory is performing across key tourism indicators:
- Domestic and international visitation in terms of number of travellers, length of stay and spend
- Hotel and short-term accommodation in Darwin and Alice Springs including occupancy rates, revenue and average daily rates.
Strategy
The Northern Territory’s visitor economy is one of our most powerful levers for achieving the Territory’s priorities — from rebuilding the economy to strengthening communities and restoring lifestyle.
Performance
Tourism and Events NT provide research and analysis on the economic value of tourism to the Territory’s economy by using tourism related data from a number of sources.
Intelligence
Tourism and Events NT's regional profiles provide a detailed look into each of the Northern Territory tourism regions.
Research
Our research team aims to provide quality intelligence that identifies the insights needed to drive tourism growth in the Northern Territory.