Tourism and Events NT

Welcome to the Tourism and Events Northern Territory corporate website. Supporting industry with tools, insights and opportunities to grow the visitor economy.

Current marketing campaigns

Field of Light Uluru

The Northern Territory’s Red Centre has received a major global accolade, with Lonely Planet’s Best in Travel 2027 naming its immersive art experiences among the World’s Top 25 Experiences for the year ahead.

Karlu Karlu / Devils Marbles at sunset

The Northern Territory's Best Kept Season campaign is the Territory's annual national marketing campaign showcasing why September to April is one of the best value and most memorable times to visit the Territory. 

Military Campaign Northern Territory

Integrated campaign to create awareness in the domestic market of the NT as military tourism destination, driving engagement with military content and conversion to operators and trade partners through the AI military trip planner.

Drive Campaign FY26- Road Trip Differently

We're encouraging people to Road Trip Differently in the Northern Territory. Road trips are not only the best way to experience the NT, drive holidays are vital to the Territory's visitor economy.

Industry & trade events

GDay Australia

Date: 13-15 October 2026

Tourism and Events NT in partnership with Tourism Australia will host G’day Australia in Darwin in 2026. G’day Australia is held every two years and brings Aussie Specialist travel agents from around the world to meet with Australian tourism operators.

Star gazer looking up at the night sky at Karlu Karlu / Devils Marbles Conservation Reserve

Date: 29 October 2026
Location: The Barkly Business Hub, 63 Haddock Street Tennant Creek, NT 0860

The Total Solar Eclipse will occur on 22 July 2028, and planning is underway. Tennant Creek residents, local businesses and community members are invited to attend an information session at the Barkly Business Hub. Hear from different Northern Territory Government departments and teams involved in planning for the eclipse, find out what’s happening, ask questions, and share your thoughts and ideas.

Registrations are essential.

Destination NT

Date: 11 - 14 November 2026
Location: Alice Springs

The inaugural Destination NT was held the first week of November 2025 in Darwin. More than 1,000 registered participants across the week took part in Destination NT.
Wednesday 11 November -  Sector-specific sessions.
Thursday 12 November -  Aboriginal Tourism Forum.
Friday 13 November - Destination NT Conference.
Saturday 14 November - Brolga Northern Territory Tourism Awards

Find out more and register through the official Destination NT website.

ATF2026

Event type: Forum
Location: Alice Springs 
When: Thursday 12 November 2026
Time: 8:00am to 3:30pm

The Northern Territory Aboriginal Tourism Forum (Forum) is hosted by the Department of Tourism and Hospitality. The Forum will celebrate the NT Aboriginal tourism sector and focus on opportunities to share knowledge and experiences, and establish and strengthen relationships between Aboriginal entrepreneurs, private sector, industry, government and non-government organisations. 

Registrations will be opened soon

2026 Brolga

Date: Saturday 14 November 2026
Location: Alice Springs

Join the Northern Territory tourism industry for a night of celebration, recognition and inspiration at the 2026 Brolga Northern Territory Tourism Awards.

As the premier awards program for the Territory's tourism sector, the Brolga Awards honour the outstanding businesses, experiences and individuals who continue to showcase the very best of the NT to visitors from around Australia and the world.

updates

NT Visitor Economy Strategy 2032

The Strategy sets a bold vision to grow visitor spending to $3 billion and increase overnight trips to 1.7 million and builds on Territory’s positive performance to date and sets a clear direction towards 2032 guiding collective action that is focused on what matters most - a thriving, year-round visitor economy to power the Territory’s future. 

More information 

Cricket photo

Tourism overnight trends

Financial year ending June 2026

Annual visitor spend 2026
$B
Trips
M
Average nights
Spend per trip
$

Contact us

Connect with us to stay informed on regional tourism industry, events and trade opportunities. Whether you have a partnership proposal or need industry data, our team is ready to support your business. Contact our specialists today for direct assistance or specific inquiries.

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