Welcome to the Tourism and Events Northern Territory corporate website. Supporting industry with tools, insights and opportunities to grow the visitor economy.
Current marketing campaigns
Best Kept Season
The Northern Territory's Best Kept Season campaign is the Territory's annual national marketing campaign showcasing why September to April is one of the best value and most memorable times to visit the Territory.
Military campaign
Integrated campaign to create awareness in the domestic market of the NT as military tourism destination, driving engagement with military content and conversion to operators and trade partners through the AI military trip planner.
Drive campaign FY26 - Road trip done differently
We're encouraging people to Road Trip Differently in the Northern Territory. Road trips are not only the best way to experience the NT, drive holidays are vital to the Territory's visitor economy.
None of a kind
None of a Kind is the Northern Territory’s new domestic and New Zealand brand campaign, running from 11 May to 13 July, designed to keep the Northern Territory front of mind and to protect our peak season.
Industry & trade events
G'day Australia
Tourism and Events NT in partnership with Tourism Australia will host G’day Australia in Darwin in 2026. G’day Australia is held every two years and brings Aussie Specialist travel agents from around the world to meet with Australian tourism operators.
Destination NT event dates
Wednesday 11 November - Sector-specific sessions
Thursday 12 November - Aboriginal Tourism Forum
Friday 13 November - Destination NT Conference
Saturday 14 November - Brolga Northern Territory Tourism Awards
NT Visitor Economy Strategy 2032
The Strategy sets a bold vision to grow visitor spending to $3 billion and increase overnight trips to 1.7 million and builds on Territory’s positive performance to date and sets a clear direction towards 2032 guiding collective action that is focused on what matters most - a thriving, year-round visitor economy to power the Territory’s future.
Tourism overnight trends
Financial year ending March 2026
Latest news
MXGP of Australia returns for three huge days in the Top End
The MXGP of Australia presented by Sitzler will return to Darwin from 18 to 20 September 2026 with a high-energy three-day program featuring the wo
Cricket history reborn as Top End Test tickets drop
Test cricket is set to make a long-awaited return to Darwin this August, marking the first red ball match in the Top End in 22 years.
National recognition for Tourism and Events NT's AI Innovation
Tourism and Events NT (TENT) has been named a national finalist in the Customer Experience category of the 2026 Australian Financial Review AI Awar
Contact us
Connect with us to stay informed on regional tourism industry, events and trade opportunities. Whether you have a partnership proposal or need industry data, our team is ready to support your business. Contact our specialists today for direct assistance or specific inquiries.
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