Campaign Overview
Strategic objective
Raise awareness of the Territory’s unique World War II history.
What
Integrated campaign to create awareness in the domestic market of the NT as military tourism destination, driving engagement with military content and conversion to operators and trade partners through the AI military trip planner.
When
February - July 2026
Who
The audience for this campaign is 55+ domestic travel intenders, with focused segments:
• Legacy Seekers with personal or family military connections
• Heritage Explorers, often families or culturally engaged travellers
• Veterans and the defence community, who actively seek military experiences
• Education and Experience Seekers, combining learning, history and adventures
Why
It exists because NT owns the military story in a way that nowhere else does. The NT is where Australia’s military history is not confined to museums or archives but experienced in the places where it unfolded.
Download the Military Campaign toolkit .
